About Us

THE REPRESENTATION PROJECT is a leading global gender justice non-profit organization. We use films, education, research, and activism to challenge harmful gender norms and stereotypes. In 2011, Jennifer Siebel Newsom founded The Rep Project in response to the overwhelming public demand for ongoing education and social action in support of her first film, Miss Representation. Since then, Jennifer has released two more acclaimed films, The Mask You Live In (2015) and The Great American Lie (2019). The organization also runs a global Next-Gen filmmaker program to train the next generation of change agents. The Rep Project is also known for its impactful social activism campaigns, including #NotBuyingIt, #AskHerMore, #RepresentHer and #RespectHerGame.

CALIFORNIA PARTNERS PROJECT, in partnership with the people of California, champions gender equity across the state and ensures our state’s media and technology industries are a force for good in the lives of all children. Our vision is a more equitable California, harnessing the ingenuity of all its people to lead the nation and the world in addressing the challenges of gender equity and the impact of media and technology on child development. We believe that Californians will thrive economically, socially and individually when women have access to the same leadership roles as men.  That the technology and media that drive our economy and shape our future can and should be a force for good. And that industries, institutions and individuals have a moral obligation to consider how their actions impact others, especially children. We know that we’re better together than alone. Partnership is key to maintaining the bold and innovative leadership that has always defined the Golden state.

JENNIFER SIEBEL NEWSOM, Jennifer Siebel Newsom is a filmmaker, advocate, thought leader, and the First Partner of California. After graduating with honors from Stanford University and Stanford’s Graduate School of Business, she wrote, directed, and produced the 2011 award-winning documentary Miss Representation. As a result of Miss Representation’s impact, she launched The Representation Project, a nonprofit organization that uses film and media as a catalyst for cultural transformation. Her second film as a director, The Mask You Live In, explores how America’s narrow definition of masculinity is harming boys, men, and society at large. And, her third film in the trilogy, The Great American Lie, unveils the underlying cultural causes of inequality in America. She also executive produced the Emmy Award-winning and Academy Award-nominated documentary The Invisible War and was an executive producer on the Emmy Award-winning documentary The Hunting Ground.

Jennifer’s films have been seen by over 28 million people worldwide, and The Representation Project’s social action hashtag campaigns have reached more than 830 million people. The Representation Project is responsible for single-handedly shifting the norm of sexist Super Bowl ads with the #NotBuyingIt campaign. Similarly, their #AskHerMore campaign transformed the sexist reporting on the red carpet, and empowered women in Hollywood to address inequalities in the industry, giving early momentum to the #MeToo and #TimesUp movements. Since becoming First Partner of California, Jennifer has championed various issues related to gender equity and raising healthy, whole children including the launch of her first initiative, #EqualPayCA. Jennifer lives in Sacramento, California with her husband, California Governor Gavin Newsom, and their four young children.