About Us

The Representation Project is a leading global gender justice non-profit organization. We use films, education, and research to challenge harmful gender norms and stereotypes. Jennifer Siebel Newsom founded The Rep Project in 2011 with her pathbreaking film Miss Representation that launched a national conversation about media sexism. She followed it up with the popular documentary The Mask You Live In that ignited a national debate about healthy masculinities. Since then, Jennifer has released two more acclaimed films, The Great American Lie (2019) and most recently, Fair Play (2022). Our corresponding film curricula have changed lives, having reached over 2 million students, and counting.

Our online campaigns also advance gender justice. In 2012, our #NotBuyingIt campaign drove advertisers to clean up sexist Super Bowl ads. In 2015, our #AskHerMore campaign changed red carpet interviews to focus on women celebrities’ projects rather than just their appearance. In 2021, our #RespectHerGame campaign called out Olympic coverage for its sexist coverage. 

We hold content creators accountable by harnessing the collective power of social activism. In 2017, we launched our NextGen filmmaker programs to train our youth as gender justice storytellers. In 2018, we established a professional media research team to publish the annual State of Media Report Card and other timely and important studies.

The Rep Project uses a full-court media press of films, campaigns, education, and research to bend the long arc of history toward intersectional gender justice. Won’t you join us on this journey? Check out our work over the last decade on The Rep Project Timeline.

Jennifer Siebel Newsom, Founder & Chief Creative Officer

Dr. Caroline Heldman, Executive Director

OUR BOARD

Jennifer Siebel Newsom, Susan Boster, Kat Gordon, Joanna Rees, Mollie Ricker, Brenda Robinson