About Us

Our Mission

By fighting sexism through films, education, research, and activism, The Representation Project’s mission is to build a world where all people can achieve their full human potential. Since its founding in 2011 as 501(c)(3) nonprofit organization by Jennifer Siebel Newson, The Rep Project has been fighting harmful and limiting gender stereotypes and norms, shedding light on the role they play in all forms of oppression. Jennifer's films, Miss Representation and The Mask You Live In have ignited the national conversation about gender roles, socialization, and identity. Miss Representation has been credited with inspiring more women to pursue leadership roles and more men to challenge harmful stereotypes. Our social activism campaigns have been equally impactful. In 2011, #NotBuyingIt inspired people to call out sexist Super Bowl commercials and is credited with reducing limiting gender stereotypes in advertising broadly. Our #AskHerMore campaign encouraged media and viewers to value women for their talents and contributions beyond who and what they were wearing. #AskHerMore has been widely celebrated for successfully challenging red carpet sexism.

Jennifer Siebel Newsom, Founder & Chief Creative Officer

Dr. Caroline Heldman, Executive Director

Our Board

Jennifer Siebel Newsom

Susan Boster

Elizabeth Hirsh Naftali

Joanna Rees

Mollie Ricker

Brenda Robinson